Travel deals publisher Travelzoo has appointed web analytics specialist QuBit to help it improve its customer engagement.
Described as “Big Data marketing”, the tie-up will see Travelzoo deploy QuBit’s tools to measure the effectiveness of its marketing campaigns while optimising the site for customers.
Richard Singer, managing director of Travelzoo Europe, said: “We are really excited to be working with QuBit to help us gain a deeper actionable insight into the behaviour of our audience of three million UK subscribers.
“We believe this will enable us to optimise both our marketing channels and web properties. Moving to a more personalised experience is what we believe our audience is looking for and it is of paramount importance to aid user experience and drive lifetime value.”
Graham Cooke, QuBit chief executive added: “Travelzoo is one of the UK’s leading travel sites and, like others in their sector, are facing a hugely competitive market.
“It’s therefore vital that they and others in their space focus on maximising the ROI from their marketing and revenue potential from their site.
“Working with QuBit they will have access to a new level of customer data that will help them to optimise their spend and site in a new way.”
Software developed by QuBit, which was founded by former Google executives, collects data for statistical insight into websites to help owners better personalise the experience.
Travelzoo will be implementing QuBit’s OpenTag management software, behavioural attribution and customer analytics.