A new hotel in Newcastle has replaced the traditional Gideon’s Bible with a Kindle pre-loaded with an electronic version.
Hotel Indigo is making Amazon’s popular e-reader available to guests and the Bible will be pre-loaded although guests will also be able to choose their preferred religous texts via the property’s wi-fi.
The hotel said the innovation fits with the city’s literary heritage, the hotel being located close to the Literary and Philosophical Society of Newcastle Upon Tyne (the Lit & Phil), the largest independent library outside London.
Adam Munday, general manager of Hotel Indigo Newcastle, said: “Every Hotel Indigo draws inspiration from its local area to give guests an individual experience.
“In the 18th Century, Newcastle was one of the largest print centres in Britain and we’re in Grainger Town, close to the Lit & Phil.
“We wanted to reflect this literary history in a very contemporary way so are offering guests the use of cutting-edge Kindles pre-loaded with The Bible, instead of the more traditional hardcopy Gideon’s Bible that they would expect to find in a hotel.”
Mike Greenup, vice president marketing Europe, IHG, added: “Putting Kindles in guests rooms is a great way to give our guests a flavour of Hotel Indigo Newcastle’s story and location near the Literary & Philosophical society.
“No two Hotel Indigos are the same, each has its own theme which brings to life the local area.
“Earlier this year we opened Hotel Indigo Edinburgh in Scotland which has decor and details throughout the hotel in reference to some of the world famous festivals which take place in Edinburgh every year.
“We plan to open a total of 11 new Hotel Indigos in Europe in the next three to five years.”