Travelzoo has brought its mobile site to the UK following the US launch which has seen mobile traffic in the country grow to around 20%.
The site has been designed to be user friendly on smaller phone screens with simple click and browse functionality and no need to ‘pinch and zoom’.
Travelzoo hopes the site will bring its deals to travelers who are on the go and looking for last minute deals.
Dave Ambrose, business development director for mobile at Travelzoo, said: “With over 50% of the UK population now owning a smartphone or tablet, it is essential for us to consider how our deals can be accessed and viewed using a mobile device.
“We have designed both our apps and our mobile site to give the user the most relevant information for deals on the go as we are seeing an increasing desire from our UK audience to research, purchase and redeem travel and leisure deals outside the home.”
Travelzoo said iPhone and Android apps have received over 550,000 downloads globally and have been rated ‘best app’ or ‘app of the week’ by various media organisations including Travel + Leisure magazine, The Sunday Times and The Guardian.