Gatwick is the first UK airport to be listed as a ‘trusted news source’ with Twitter’s ‘blue tick’ of authority through its use of updates on micro-messaging site.
This is a social media honour Twitter entitles to profiles to authenticate that a legitimate source is the author of tweets.
Twitter has also included Gatwick in its Enhanced Profile Page, a new profile design which helps brands better convey important messages to followers.
The airport will be able to use this functionality to highlight key content in times of disruption by promoting a Tweet to the top of the airport’s timeline on the profile page, ensuring latest information and advice is easily accessible.
This will enable Gatwick to alert passengers to key tweet content at all times, such as flight scheduling and breaking travel news.
The airport runs sophisticated 24/7 Twitter customer service support, which includes the #askgatwick campaign.
Head of airport communications Lindsay Baldwin said: “We recognise the importance of providing accurate and timely communication – not only during times of disruption but also in responding to broader enquiries or passenger feedback.
“Twitter provides us with an immediate and effective communications platform to do just this and we thank them for their support of our efforts.”