The win for Kenshoo comes hot on the heels of the announcement that Kayak had also opted to use its software.
Justin Richmond, vice president of search marketing, Expedia said: “After our trial period, we were confident that Kenshoo would be a valuable asset in optimising our online marketing and advertising efforts.”
Expedia will use the Kenshoo software platform to manage its global search engine marketing strategy, allowing it to target different markets and search engines to optimise its campaigns.
Kenshoo Social will also be used to manage Expedia’s Facebook campaigns with the promise of improved performance, reporting and a more efficient campaign building process.
Yoav Izhar-Prato, chief executive of Kenshoo, said: “Expedia is very experienced when it comes to online advertising, so it’s extremely gratifying for Kenshoo to be chosen as its technology partner.
“We’re proud to have won the Expedia business and all of us at Kenshoo look forward to collaborating with the Expedia team on future innovations in search and social marketing.”