A mobile booking site allowing customers to search for car hire quotes and book direct via mobile phones has been introduced by Avis UK.
The new site “will accommodate the high number of customers who prefer to research and book while on the go,” the company said.
The replica of the main Avis website has been optimised to suit the dimensions of small screens and simplified to allow a fast and easy booking experience, according to Avis.
Functionality includes branch search, calendar view, pricing, service details, quick checkout and reservation checking and modifying.
Commercial director Anthony Ainsworth said: “Forecasters are predicting a huge increase in mobile bookings in 2012 and we’re responding to the growing demand for access to websites on the go with the launch of our new mobile site.
“In 2011 1% of direct bookings for Avis came through our iPhone application. With the launch of additional mobile platforms we are expecting to see this grow to 5% in 2012.
“Having a mobile site is an essential step in providing customers with a way to book car hire remotely.
“This new platform is designed to complement our current distribution channels – online, in-branch and call centre.”