Announcing the partnership, the US travel search engine said it opted for Kenshoo due to its “superior performance” and “commitment to customer service”.
Robert Birge, Kayak chief marketing officer, said: “We wanted a partner with the best technology and vision for search innovation. Kenshoo’s reputation and innovative product suite, along with its team of the best and brightest digital marketing and technology experts made this an easy choice for us.”
Kayak said it expects to see its search marketing campaigns achieve greater efficiencies and be more successful thanks to Kenshoo’s flexible bid algorithms, cross-channel management and automated keyword and ad creation capabilities.
William Martin-Gill, Kenshoo Enterprise general manager, said: “We’re very proud of the fact that the biggest online travel agencies and six of the world’s top ten hotel groups have chosen Kenshoo Enterprise to manage their paid search campaigns.
“Kenshoo’s sophisticated solution can benefit a wide range of marketers, but many travel marketers consider Kenshoo’s capabilities to be essential for effectively managing paid search and capturing incremental sales in a highly competitive marketplace.”
Kenshoo Enterprise and other Kenshoo software solutions run on the Kenshoo Universal Platform, which processes more than one billion SEM ads per day, one million clicks and conversions each hour and boasts 650 million active keywords.