Frommers guides to boost rankings for boutique hotel group

Boutique hotel marketing and representation firm Small Luxury Hotels of the World is looking to boost it SEO rankings following a content tie-up with Frommer’s Unlimited.


The business to business arm of Frommer’s has created destination guide content for Small Luxury Hotels of the World’s website www.slh.com.


Specific keywords have been targeted which it is hoped will help Small Luxury Hotels of the World improve its SEO rankings.
The hotel group also said it wanted content that would improve the consumer experience and improve conversions to underline its value as a partner to travel agents and hotel managers.


Kurt Allen, head of online at Small Luxury Hotels of the World, said: “Frommer’s Unlimited’s expertise in understanding our brand and audience, then formulating the content strategy, was invaluable.”


Jenny McBride, business development manager at Frommer’s Unlimited added: “We are delighted to be working with a great brand such as Small Luxury hotels of the World and delivering premium quality travel content that meets its audience and business objectives.”


Content produced by Frommer’s covered the key countries, cities and resorts that Small Luxury Hotels operate in and was created specifically to appeal to its audience and fit with its premium brand.

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