Louis Cruises has moved to boost its distribution through the trade through a deal with Amadeus Cruise.
The agreement will open up opportunities for agents to dynamically package the company’s Mediterranean itineraries.
A number of cruise specialist agents have been testing Louis Cruises bookings on Amadeus prior to the launch, including leading south-west independent Newell’s Travel.
Manager Kathie Ellis said: “I can now check availability, gain access to the best fares and make reservations at the touch of a button.”
Louis Cruises described the deal as a “key milestone” in its growth plans.
UK general manager Peter Adamou said: “Our proposition as a value for money, yet full-service cruise line, is perfect for travel agents who are looking to add value – and increase profitability – by packaging our cruises.
“This new partnership with Amadeus allows agents to easily combine a Louis cruise with any airline’s flights – or rail travel – as well as pre- and post-cruise hotel stays, to create a complete cruise package.”
Amadeus UK and Ireland managing director Tim Russell said: “Our aim is to streamline and automate the cruise booking process from the initial information search through to booking confirmation.
“Real-time information and the widest selection of cruise lines available in a secure, online environment delivers genuine productivity gains for travel professionals.”
Five of the company’s ten ships will be available to book via the browser-based Amadeus Cruise desktop sales platform as well as the Cruise Application Programming Interface (API) for online sales from November 8.
The ships operate from the ports of Marseilles, Genoa, Piraeus (Athens) and Limassol to more than 100 destinations in the Mediterranean.