Thomson is striving to break away from its image as a short-haul package operator through the launch of a bookable website featuring its range of worldwide product.
The operator said customer research showed high demand for tailor-made product to be made available online.
TUI UK head of new media Graham Donoghue said: “We know that around 30% of our web users research online before contacting our call centres or high-street shops so it made sense to launch the worldwide website as part of the Thomson.co.uk web portal.”
It wants to emphasise the depth of product and move away from the traditional view of being a short-haul package operator.
The inclusion of sections titled Thomson Elite and Uniquely Thomson hope to reinforce that message. High-quality images will also feature while Donoghue said videos and chat rooms are set to follow.