A brand new concept in leisure, promising a new era in youth holidays for the independently minded customer, has been launched this week.
The new-wave overseas leisure operator brand – headed by Ibiza-based travel and leisure entrepreneur John Davis – is a community based online company providing pre-departure holiday components and post-departure concierge services to Ibiza and Majorca for the youth market.
It promises to provide the best products and services that any youth operators offer, drawing on John Davis’ experience as former deputy managing director of Club 18-30 and Thomas Cook executive.
The new brand will initially offer a bespoke request service for online enquiries, followed by a full live launch later in May featuring an integrated booking and payment engine.
Addictive Holidays has been designed to address a growing audience of social networking customers who want a youth holiday experience that delivers what the customer actually wanted in the first place.
The company will offer an intimate overseas lifestyle and youth leisure experience for the independently minded fashion conscious young traveller focused on what the customer wants, rather than what the company’s bottom line requires.
Speaking at the launch, managing director John Davis said: “For far too long the mainstream tour operators have offered little to this specialist market than cheap packaged products that do not deliver what the customer wants.
“Addictive Holidays will be the first operator in the youth market to provide the level of quality and freedom of choice that young people want from a holiday specialist.
“Available initially as a bespoke request service to capture the early market bookings we aim to be fully online transactional before the end of May.
“Unlike package providers we will not be driven by the bottom line but instead by what our customers tell us they want.
“For example we will provide multi-lingual staff with excellent resort knowledge, know how and local contacts that will be able to locate, offer and deliver exactly what the customer requires.”
Addictive Holidays will initially be offered exclusively to the loyal members of the social network beaddictive.com.
“Social networking audiences are sophisticated, selective and demanding but at Addictive Holidays we are confident we are equal to that challenge,” added Davis.
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