The win followed a competitive pitch and covers not only managing its pay-per-click (PPC) search activity but also providing search engine optimisation (SEO) training for the company’s in-house development team.
Nigel Muir, managing director of DBD Media, said that it would build on its previous work with the group, including working on its web site relaunch and consultancy. DBD’s other travel sector clients include Journey Latin America and lowcostbeds.com.
GHO’s main brands are Great Hotels of the World and Special Hotels of the World. As with most hotel representation companies, it has a strict acceptance criteria: in 2008, 372 hotels applied to join, of which 33 were accepted.
This week it announced plans to launch a third brand – Metro Hotels – at ITB next month.
Metro Hotels will focus on contemporary city centre hotels for corporate travellers. Its Great and Special brands are premium leisure hotel and resorts.