All Leisure Group plans digital push with Total Media

Total Media has secured an agreement to provide a wide-ranging digital marketing strategy for the All Leisure Group.

The London-based agency has also picked up the responsibility for media planning and buying for above and below the line campaigns across the All Leisure Group portfolio of brands including the Voyages of Discovery and Swan Hellenic cruise products.

The move comes during an uncertain period for the cruise industry as it looks to consolidate some market leading positions against a backdrop of the economic downturn potentially hitting demand for the sector for the first time.

Geoff Lawrence, sales and marketing director for Voyages of Discovery and Swan Hellenic, said: “The cruising market is extremely competitive and since we have a unique service offering, we needed a media strategy that allowed us the freedom to effectively and efficiently target our chosen market segment.

“Total Media has some great experience in the travel industry and is well placed to service our media planning and buying needs across a range of channels.”

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