News International has signed a deal to employ Adprecision’s AdTarget vertical search and contextual advertising platform across its sites.
AdTarget will power a number of classified vertical ad marketplaces including Travel and Cars.
Starting with the Times Online Carlocator, the AdTarget system has been set up to handle diverse, multiple car listings feeds from both dealerships and private advertisers and present them in a searchable directory format.
The system allows News International to sell classified ads directly to their advertisers thereby building on their strong client relationships and attracting online search and classified ad budgets.
Alasdair Cross, commercial director for Adprecision, said: “We are really pleased to provide such a valuable service to News International.
“Our AdTarget platform will help them achieve their goals of increased online ad revenues and provide an asset to their sales teams. We look forward to extending our partnership into other vertical markets soon.”