Airline reviews are being introduced by TripAdvisor at a time when consumers are finding it increasingly difficult to make direct comparisons between flight options.
A survey of more than 4,000 people in the UK found that more than a third (37%) believe airlines are making it harder to find the total cost of a flight.
The poll also discovered that 38% of UK consumers also believe airlines’ in-flight amenities information is not very accessible.
Airline reviews from the millions of flyers on TripAdvisor will better communicate the total value of a flight beyond the price, the reviews site claims.
The company has also redesigned its flights search service in an effort to bring greater transparency to the sector.
TripAdvisor global flights business senior vice president and general manager, Bryan Saltzburg, said: “The time has come for a better way to research, compare and shop for flights.
“TripAdvisor is excited to innovate and lead with the launch of airline reviews in 48 markets in 29 languages.
‘Additionally, we’ve introduced a set of new features within our search experience to help consumers better understand the true value of air travel beyond price,
“Over the years, the in-flight experience has changed dramatically – in some ways for the better, in some ways for the worse.
“We know our users tell us it is not always easy for travellers to find the best options by just looking at the baseline price of a flight.
“We’re uniquely solving that problem by surfacing candid traveller reviews and photos, detailed amenities information and tools to find the lowest fares all on one site empowering flyers to pick the best itinerary for their trip.”