International hotel chain, Riu Hotels & Resorts, has awarded online marketing agency Harvest Digital its full service digital marketing account for the UK.
Harvest will produce online display advertising creative and manage integrated media planning and buying for the company which partners with TUI.
Riu Hotels & Resorts has over 100 predominantly four and five star hotels around the world. Harvest has produced modern creative with a ‘less is more’ theme to show quality and relaxation designed to appeal to couples aged 25-54 and young families with children.
One campaign will concentrate on promoting hotels in Spain, Portugal, the Balearic Islands and the Canary Islands and another will launch the new four star ClubHotel Riu Buena Vista in Tenerife.
Harvest Digital has booked online media on sites including Tripadvisor as well as rich media banners on Riu.com.’
Fernando Rodriguez Merino, director of consumer marketing, European Division at Riu Hotels, explained: “We are increasing our brand advertising in the UK and will continue to run the advertising to encourage people to take holidays in Autumn when we see an increase in high-end vacations and people seeking to holiday away from the crowds.
“We selected Harvest Digital to manage our creative and media in the UK because of their experience in the travel industry and tasked them with designing creative that generates a word of mouth buzz.”
Emma Wilson, managing director at Harvest Digital, added: “We have designed creative which reflects the brand values of tradition, quality, and service with a stylish twist and we have taken a creative approach to media buying in order to ensure we combine targeting and reach.”
Harvest has designed distinctive creative for the campaign to launch the four star 500-room ClubHotel Riu Buena Vista, set on Playa Paraiso Beach in Tenerife, which joins Riu’s portfolio in November.
Aimed at families, young-people and sports lovers it offers sporting facilities and an infinity pool.