Hotelbeds has been named a preferred wholesale partner by global hospitality franchise business Choice Hotels.
A new strategic agreement will offer Choice Hotels with access to Hotelbeds’ distribution network of more than 60,000 clients in more than 140 source markets.
Hotelbeds said this will provide Choice Hotels with “incremental, high value bookings from non-domestic markets that typically book further in advance, pay more per room, cancel less and spend more at the property”.
Choice Hotels will distribute its hotel rooms through Hotelbeds’ two main channels, wholesaler Hotelbeds and retail brand Bedsonline, that exclusively supplies travel agents.
Mark Redmond, head of global chains at Hotelbeds, said: “We are delighted to strengthen our relationship with Choice Hotels and grow our mutual business together.
“This will be a strong relationship delivering special rates and availability across the Choice Hotel portfolio to our 60,000 plus travel distribution clients, while giving Choice Hotels access to a higher-margin, non-domestic niche segment of the travel market.”
Robert McDowell, chief commercial officer at Choice Hotels added: “We are very excited to expand our long-standing relationship with Hotelbeds Group through this strategic agreement.
“It not only provides incremental revenue stream opportunities and international exposure for our US franchisees, but also strengthens confidence in Hotelbeds’ valuable wholesale distribution model.
“Choice Hotels is committed to maintaining rate integrity across all channels, while working to reduce the cost of distribution for franchisees.
“We believe this agreement improves our ability to achieve this long term, especially in key international source markets.”