Almost 14,000 properties have activated a series of ‘Travel Safe’ tools introduced by Tripadvisor as part of Covid-19 recovery measures.
The aim is to help consumers find, filter, and validate health and safety information to feel more confident about their future travel plans across 49 markets the company features.
The move follows a Tripadvisor study which found that 92% of people cited cleanliness is the most important factor in selecting accommodation.
More than 8 in 10 (84%) said cleanliness or sanitisation certificates are important when booking a travel experience.
Nearly 8 in 10 (79%) said it is important to publicly display compliance to government safety standards.
The new Travel Safe tools include:
- Health & safety checklists: Using expertise from public health organisations and industry associations across the globe, hotel and restaurant owners can share information about safety measures on their Tripadvisor listing. These include hygiene procedures, mask-wearing guidelines, social distancing policies, and more.
- Search filter: A new filter allows users to easily find which hotels and restaurants are taking the added safety precautions.
- Traveller reviews: New review submission form prompts users to validate safety measures in place at individual businesses and share their experiences with other travellers.
- Q&A with business owners: If users still have questions, they can directly message business owners about their safety measures.
Chief commercial officer Kanika Soni said: “As travel restrictions ease, hospitality businesses must recognise the changing expectations from consumers around safety and cleanliness.
“That is why Travel Safe will be such a vital tool. It will provide consumers with the information and reassurance they need when they travel, while allowing businesses to build trust by highlighting the concrete steps they are taking to keep their customers safe.”