The service is initially aimed at WAYN’s 1.9 million UK members, allowing them to speak to dedicated concierge staff who will advise on destinations and booking.
The partnership with Apollo will form part of the WAYN Holiday Club package available to members.
Co-founder and co-chief executive Peter Ward said: “When it comes to booking a holiday, customers are not only looking for a good price, but also the peace of mind they get knowing that their holiday has been carefully selected by a recognised ATOL protected provider.
“Just as importantly, the friendly staff are ultimately there to help. Whether our members are looking to book online or offline, we want them to be satisfied that they are getting the best possible customer service.’
Claire Willoughby, general manager at Apollo Travel Direct, added: “Whether the WAYN members are looking to book online or offline, we will ensure they are satisfied that they are getting the best possible customer service.”