European online travel agency Travelgenio has struck a renewed ‘long-term’ partnership with Travelport.
The OTA hopes the travel commerce platform will help boost the speed and simplicity with which travel search results are returned on its sight and increase conversion rates.
It will be able to use Travelport’s ‘on demand’ dynamic pricing gleaned from nearly 250 airlines signed up to its merchandising technology.
Travelgenio can also display and sell branded fare families and ancillary products, such as paid seat assignments, baggage fees and priority boarding, from those airlines.
It will also get New Distribution Capability (NDC) connections with the airlines linked to Travelport.
Mariano Pelizzari, chief executive of Travelgenio, said: “Given all the searches that take place, its crucial we take advantage of the right technology to optimise our customer experience. The renewal of our agreement with Travelport demonstrates our commitment to serve the end traveller even better by continually providing the rich choice of content with the speed and accuracy that’s critical to them. We are delighted to continue building on the successes we’ve seen from this partnership.”
Fred Lindgren, country manager of Travelport Spain, added: “To maintain its leadership in the competitive landscape of online travel, Travelgenio needs continued access to extensive global travel choices and the best booking technology to deliver a fast, differentiated and personalised booking.
“This agreement is testament to Travelport’s combination of innovative technology and extensive travel content. I am confident our partnership will help drive its business and its brand even further.”