Travelex launches cricket-themed digital store at Adelaide airport

The facility in departures is the first of its kind for the foreign exchange brand following the COVID-19 pandemic

by Aidan Poole

Foreign exchange company Travelex has launched a cricket-themed digital store and click-and-collect ATMs in South Australia’s Adelaide Airport as part of a digital experience expansion.

Travelex’s store in departures is the first of its kind for the brand since COVID, while the ATMs in arrivals highlight the firm’s strategy to bring a more digital environment to the airport.

The strategy leans on click-and-collect and self-service methods but still maintains traditional walk-up stores so customers can choose how to purchase foreign exchange.

The digital strategy makes sure that no commission fees are charged.

Travelex will continue growing operations at Adelaide Airport through the end of the year, including opening the brand’s first self-serve store in departures this week.

The store’s Customer Service Ambassador (CSA) will assist customers making self-serve purchases to streamline the process and save time for travellers.

The digital transformation in Australia comes a month after Travelex launched the world’s first ATM click-and-collect service at Brisbane Airport, allowing customers to order foreign cash online and collect it contact-free.

The Adelaide store displays a collection of signed cricket bats and jerseys from the Australian men’s cricket team, including a signed bat from the England vs. Australia 2005 Ashes series, to bring Australian culture to life in the airport.

Darren Brown, managing director of ANZ at Travelex, said: “Adelaide is the gateway to South Australia.

“We’re therefore delighted to have won the RFP at Adelaide Airport, and to have been able to produce such a visually unique store filled with Australian cricket history.

“Our launch in Adelaide represents the latest step in our digital journey, and we look forward to serving customers from around the world in the way that most conveniently suits them.”

Brenton Cox, managing director at Adelaide Airport, said: “Travelex is a global retail foreign exchange leader and we are excited to have Travelex launch at Adelaide Airport.

“As we rebuild to facilitate over 1 million international passengers a year again, it’s important that we provide a wide range of solutions to our customers - we welcome Travelex’s products including traditional walk-up stores, self-serve and ATMs – which ensures greater choice for our customers.”

The Adelaide store arrives as Travelex opens three more stores in Queensland, Australia this week: one in Carindale, one in Brookside, and the third at Cairns Airport.

The Cairns Airport store features a shop and ATMs with the same exchange prices as Adelaide Airport.