The OTA will offer tips and advice on how to best experience the race and European destinations
Lastminute.com saddles up for the Tour de France with sponsorship deal
by Kaia Hicks
Lastminute.com has signed a sponsorship deal to become a Tour de France official partner for 2022.
The deal with Amaury Sport Organisation includes Paris-Roubaix, Paris-Roubaix Femmes, the Tour de France Femmes avec Zwift and L’Étape du Tour de France.
To mark the partnership, lastminute.com will launch a digital campaign under the theme of #tourlikeapro, with tips and advice on how to best experience the race and explore some of Europe’s most scenic destinations.
Tour de France spectators will see lastminute.com’s distinctive pink branding on officials’ bibs and along the stages.
Fabio Cannavale, chief executive of lastminute.com said: “The Tour de France has showcased travel and sport on an epic scale for almost 120 years, combining beautiful countryside and romantic cities sceneries with ice-capped mountain ranges and famous landmarks like the Arc De Triomphe.
“While professional cyclists might fly past in seconds, for spectators the memories of being there and the buzz of a live sporting event last a lifetime.
“It’s a great and immersive experience which is why we’re so excited about being the official travel partner of the Tour de France. Together we can promote the extraordinary spirit of epic sport, discovery and travel.
“We can’t wait for our customers and employees alike to experience the greatest sporting show on earth, with the same enthusiasm and passion we put in empowering millions of people to booking their next holiday and getaways, supporting them to get where they want to get to, in the quickest and easiest way possible, so they can concentrate on the finish line – enjoying their next vacation.”
Yann Le Moenner, chief executive of Amaury Sport Organisation, added: “We are very happy to welcome lastminute.com as a partner of the Tour de France.
“Our sport is characterised by the discovery of landscapes, territories and cultures, everything you encounter when you travel.
“Every cycling fan has a great desire to explore the settings in which its champions ride.
“It is therefore only natural that the online travel sector’s European leader would join us in the great open-air visit that cycling offers.”