A joint marketing effort to promote domestic short breaks has been instigated by lastminute.com in conjunction with VisitEngland.
Lastminute.com and VisitEngland in domestic holidays joint marketing push
A joint marketing effort to promote domestic short breaks has been instigated by lastminute.com in conjunction with VisitEngland.
Eleven English cities are involved in the joint marketing campaign which includes a 24-hour ‘England sale’ on March 7 including half price hotel deals.
The two-week push will include PR and social media activity together with press, radio, poster and digital display advertising.
Advertising on the London Underground and at key rail hubs will target commuters in London and Birmingham.
The destinationss involved range from Bristol to York and include London, Brighton, Liverpool, Manchester, Newcastle and Stratford-upon-Avon.
VisitEngland head of marketing Tim Holt said: “Whether it’s a shopping trip, a weekend of culture, or a relaxing break on the coast, this country really does have something for everyone.
“We want to inspire people to discover just how much England’s fantastic cities have to offer by booking a short break, and lastminute.com is the ideal partner for this campaign.”
The online travel and deals site’s UK managing director Mark Maddock added: “We specialise in providing unique getaways at the last minute, and with more people wanting to celebrate the best that England has to offer, we have teamed up with VisitEngland to offer great last minute deals for our customers to make the most of their free time”
