The European OTA group says it is well on the way to hitting its 7.25 million 2025 target
EDreams ODIGEO hits three million membership milestone for Prime subscription service
A Prime subscriber service offered by eDreams ODIGEO has tripled its membership over the last year to hit the three million milestone.
The European OTA group launched Prime initially in France 2017 and it is now available to travellers in nine countries.
For an annual subscription of £59.99 per year, members are given access to exclusive deals and promotions on flights, hotels and car hire.
EDreams says Prime members also enjoy a more personalised experience and access to a 24/7 priority customer service hotline, making booking travel easier and more convenient.
Hitting the three million member milestone comes after a ‘Prime Days’ campaign held earlier this year, which saw the OTA make the largest number of sales in a single day in its 22-year history.
The campaign, now in its third year, offered further discounts and better conditions to Prime members.
EDreams said, on average, the participating airlines benefited from a two-fold increase in their booking volumes compared to the previous week.
Dana Dunne, chief executive of eDreams ODIGEO, said: “We are incredibly proud to reach another historic milestone with Prime.
“The continuous and exponential growth of our subscriber base demonstrates the product’s compelling offer and appeal to consumers.
“Our unique customer proposition offers the highest levels of convenience, personalisation, flexibility and choice to travellers worldwide.
“With Prime, we build long-lasting relationships with our customers and solve all of their travel needs throughout their journey, all while saving them time and money.
“Everyone at eDreams ODIGEO has contributed to making this happen. Whether you’re working in our coding, sales or customer service teams, our transition from a transaction-based business into a subscription company is delivering great results and it is a very exciting time to be part of our team.
“We are well on our way to achieving 7.25 million Prime subscribers in fiscal year 2025 and are excited for what the future holds.”