Advantage Travel Partnership announces Hubby eSIM partnership

Deal for branded mobile connectivity for travellers

B2B white-label eSIM provider, Hubby eSIM, has closed another strategic partnership, this time with Avantage Travel Partnership, a leading UK travel agent and TMC consortium. 

The deal will see Advantage members have the ability to offer fully branded, "affordable" mobile internet to customers around the world. 

Under the agreement, Hubby’s branded eSIM platform will be made available as a value add across Advantage’s network.

“We are delighted to be leading this partnership with Hubby eSIM and to give our members a practical way to solve a common traveller pain point,” said Andrea Caulfield-Smith, managing director global business travel at Advantage Travel Partnership.

“Connectivity is now a basic expectation. By offering an affordable, plug and play eSIM option, our members will be able to improve the customer experience, reduce friction during travel and open a new, high-impact channel for engagement and ancillaries.”

Thijs van der Wijk, CEO & co-founder of Hubby eSIM, said: “Working with Advantage means our branded eSIMs will reach one of the UK’s largest networks of agents and travel management companies. 

"Our platform keeps travellers online while giving travel brands real and measurable ways to convert and re-engage customers through daily in-destination moments and reward-based incentives. 

"We are proud to deliver a solution that is simple for partners to launch and valuable for their customers," he said.

Hubby’s early market metrics demonstrate strong engagement and commercial potential with it reporting 1.6 impressions per user per day, 14 minutes total time spent in the app, and a 35% click-through rate on in-app promotions, with best practice deployments reaching approximately 65% of a customer base via the branded channel. 

For Advantage members, Hubby also offers multi-country plans, family sharing, 24/7 multi-language support and the ability for travellers to retain their home number for calls and texts while using local data.