Expedia scopes out Tiqets to strengthen its offering of activities and experiences

Move expected to strengthen Expedia's global "full-trip" offering

Expedia Group has announced an agreement to acquire Tiqets, a platform dedicated to museums, attractions, and experiences. 

The transaction, expected to close in the first quarter of 2026, is intended to strengthen Expedia's global "full-trip" offering through its consumer brands and B2B platform.

The American group aims to expand its capabilities in the activities and experiences segment, one of the key areas for tourism to conquer today, in order to offer more comprehensive and personalized trips to millions of travellers and partners. 

Tiqets, which has been operating in over 60 countries and 1,000 cities since 2014, could integrate its selection of museums, attractions, and experiences into Expedia's ecosystem, enabling smoother booking and a broader offering.

To allow the effective implementation of the announced synergies, Expedia will have to find how to orchestrate the distribution of the Tiqets offer through its consumer brands (Expedia, Hotels.com, Vrbo) and via its B2B branch, and to what extent the promised personalization will translate concretely for travellers.

Expedia highlights the combination of its global reach, partnership network, and Tiqets' carefully curated inventory. The company specifically mentions the contribution of its extensive APIs and B2B platform as drivers of rapid integration and large-scale distribution.

“Tiqets’ capabilities integrate seamlessly into our ecosystem, enriching the offering and added value we bring to our partners and travellers,” said Alfonso Paredes, president of B2B at Expedia Group.  

“Their expertise in experiences complements our strengths in terms of scale and technology, allowing us to accelerate innovation and seize new growth opportunities.” 

Beyond the product range, Expedia reiterates its strategy: “powering travel for everyone, everywhere” through its global platform, consumer brands, and advertising monetization. 

The integration of Tiqets is part of this trajectory, with the ambition of capturing more value in a growing segment.

“This is an excellent signal for the travel industry and for the private equity funds that support major companies in this sector,” said Morgann Lesné, partner at Cambon Partners, a leading European investment bank specialising in technology, digital, and growth-oriented transactions. 

“Expedia is a very rigorous acquirer that only partners with exceptional companies and founders.”

Expedia therefore hopes that with this operation it will expand its inventory without diluting the quality of Tiqets' curation, and above all prove that adding experiences really increases brand loyalty and basket value.