Civitatis expects 40% growth in agency partners in 2025

Tours, activities and experiences platform reports ‘strong’ year so far

Online tours, activities, and guided experiences platform Civitatis expects 40 per cent growth in registered travel agencies in 2025.

The company said it has so far seen ‘strong growth’, with 46,000 travel agencies registered with the platform worldwide. It launched with 200 agency partners in 2018.

Civitatis says it wants to help agencies deliver ‘personalised, destination-focused experiences’ as part of the package, rather than treating excursions as an optional extra.

B2B sales director Verónica de Iscar said: “More agencies are registering with us, and those already using our platform are increasing their bookings. 

“Our strategy combines local support, training, and partnerships, allowing agencies to optimise their sales and provide unique experiences to travellers.

“Some agencies have already started this shift, but others are still adapting. The aim is to educate agencies about the value these experiences provide to their clients — what travellers will remember long after the trip ends.”

The company’s strongest markets include Italy, Spain, and Mexico, with significant growth also observed in Argentina and Brazil.

Civitatis says it adapts its strategy according to each market’s maturity, providing agencies with events, webinars, and training sessions to enhance their understanding of the platform and improve sales performance.

The firm plans to continue accelerating its growth by activating new collaborations and expanding its offering.

It has consolidated its leadership in Europe, and aims to boost sales in strategic destinations such as Japan and Thailand, while strengthening its portfolio in Latin America where demand continues to grow ‘steadily’.

Technology will remain a key driver, it says, with a proprietary API and integrated operations that enable scalable collaboration.