Loveholidays founder Alex Francis become non-exec at The Adventure People

Loveholidays founder Alex Francis become non-exec at The Adventure People

Specialist OTA was founded by former Travel Republic chief commercial officer Chris Roche

Loveholidays founder and ex-chief executive Alex Francis has become a non-executive director of fast-growing operator The Adventure People.

The company is also hiring a paid search manager and more than doubling the size of its sales and operations team.

Chief executive Chris Roche said: “I am over the moon Alex has decided to help us on our journey. I worked for Alex a number of years ago and have experienced first-hand the impact he can make.

“Undoubtedly this appointment will accelerate our growth to be the global market leader in the adventure holiday space.”

He added: “Our rate of growth allows the business to materially expand the team as the travel market bounces back from a horrendous two years.

“We are on the lookout for talent to join us on our journey to become the global market leader in adventure travel.”