‘Follow me to Nassau Paradise Island’ will promote the Bahamas for seven days on the UK and French deals sites
HolidayPirates and VoyagesPirates launch first joint digital campaign for Nassau
by Kaia Hicks
The ‘Follow me to Nassau Paradise Island’ campaign will feature Nassau for seven days on the European travel deals’ dedicated digital platform.
An information hub will be provided to travellers looking pristine beaches, water sports and vibrant city culture with casinos, art galleries, rum distilleries and museums.
The HolidayPirates’ hub will include tourism highlights such as taking a dip with the infamous swimming pigs as well as providing information on how to access the newly opened Margaritaville Beach Resort and waterpark at Baha Bay.
Phil Salcedo, head of market UK and North America at HolidayPirates, said: “As the travel restrictions have eased, we’ve noticed our users looking for more experiential, bucket-list-style holidays rather than the traditional short-haul beach break, and The Bahamas has risen to be a most-wanted destination within that new focus.
“Follow me to Nassau Paradise Island is a major campaign for us, which aims to show that The Bahamas, long associated with honeymooners, is now also a viable and affordable destination for families and couples looking for an active holiday.
“We are delighted to be working with Nassau in the UK with our HolidayPirates.com portal and in France, where the brand operates as VoyagesPirates.fr, demonstrating Nassau’s confidence in our young, media-savvy audience.”
Nadine Rankin, the UK and European representative for the Nassau Paradise Island Promotion Board, said: “We are also delighted to be working with Holiday Pirates and Voyages Pirates in this international campaign.
“What some may not realise is that flight connections from Europe also enable us to support our London-originating flights and the French market is of great strategic importance to us in that regard.
“The member hotels of the Promotion Board are really looking forward to seeing increasing numbers of guests arriving from the UK and European markets.”