Cruise Club UK undergos digital transformation overseen by BANC

The move is to increase digital presence and drive business online

Bury-based cruise provider Cruise Club UK has announced it's begun a full-scale digital transformation with digital agency BANC managing the project.

The agency will manage the transformation from start to finish for an across-the-board revamp to increase digital presence and drive business online.

Cruise Club UK have a huge opportunity to better serve its current customers, to share great service and offerings with a new customer base.

Kate Woods, head of digital of BANC, said: “One of their USPs is that everything is included, so there no hidden costs. In addition to this, their wide range of cruises to choose from, and strong, long-standing relationships with cruise lines means there’s a holiday for everyone.   

“We’ll be ramping up their paid media activity, so that Cruise Club UK can fully showcase the very best offers they have – ones that aren’t available anywhere else on the market. 

"Their improved email and CRM activity will also benefit them. Customers who sign up will not only get the best offers delivered to their inbox before anyone else, but they’ll also get personalised offers and holiday emailed to them too."

"Thanks to this, users will be able to access Cruise Club UK’s 5-star customer service the way they like, both online and through the call centre.”

She added: “The digital transformation of Cruise Club UK will continue across updates for the website too. 

"We’ll be creating additional website content for users who want to know more about cruising, so they can improve their user journey across all channels. 

"Ultimately, the website will become an easily accessible one-stop shop for the best cruises on the market, suited to all budgets and holiday types, all without compromising on the brand’s excellent 1-2-1 customer support.”