ATPCO Unveils Renacen partnership for to fuel virtual flight seat shopping tours

AmTrav becomes the first corporate booking tool to integrate the new Routehappy Visual

ATPCO has announced a new partnership with 3D SeatMapVR by Renacen, a leader in 3D seat map technology, that brings an immersive shopping experience to life via interactive virtual tours. 

This collaboration will provide travellers an unprecedented look inside an aircraft during the booking process, arming consumers with more insight into the type of seat, its features, and the layout a particular aircraft offers.

Virtual Tours, the newest in Routehappy Visuals, is now available to all Routehappy airline subscribers who also subscribe to Renacen. 

This partnership enables Virtual Tours to be seamlessly integrated and distributed to any channel subscribed to ATPCO’s Routehappy. 

ATPCO also enables Virtual Tours for airlines working with their own 360-degree content providers, offering full flexibility to use the partner of their choice. 

Corporate booking tool AmTrav, part of the TravelPerk Group, is the first sales channel to integrate the content and offer this innovative display and enhanced visualization to its users.

“Virtual Tours represent a major leap in airline merchandising, transforming how consumers shop for flights,” said Thomas Gregorson, ATPCO’s Chief Strategy Officer.

"Not only do Routehappy Visuals enhance traveller confidence, but they also enable airlines and sales channels to deliver a more engaging shopping experience while boosting ancillary revenue opportunities such as seat and cabin upgrades.”

AmTrav’s Routehappy integration already includes Renacen’s Virtual Tours for Gulf Air, Iberia, and Iberia Express, among others. Additional airlines and aircraft types are set to be added soon.

“Savvy travellers are obsessed with where they sit on a plane,” said Jeff Klee, CEO of AmTrav.

“At AmTrav, we want to make sure we equip those travellers with enough information to understand which option will be the most comfortable so they can make the most well-informed decisions. 

To that end, Virtual Tours are an absolute game-changer, giving travellers amazing visibility into what they’ll experience. Routehappy continues to be one of the most positive forces for good in airline retailing.”

Renacen CEO, Diego de Alcalá Cachero Rodríguez, added: “Airlines have increasingly complex seating offers that have historically been difficult for consumers to visualise.

"Our technology has allowed flight shoppers on airline websites to see exactly what they will pay for during the seat selection process for some time, and our partnership with ATPCO will expand that reach, which means more airlines, sales channels and consumers will have access to best-in-kind cabin tours.”

This is the first phase of collaboration with Renacen to explore the value of Virtual Tours within the complete customer journey.

ATPCO is said to be "actively collaborating" with additional sales channels and airlines to unveil more tours in the coming months.