TrustedStays booking platform agrees partnership with UK Apartment Association

Tie-up sees the trade body join the UK Short Term Accommodation Association

by Kaia Hicks

TrustedStays, the booking platform for corporate and Government customers, has agreed a new partnership with the UK Apartment Association (UKAA) that will add build-to-rent to its proposition.

The UKAA joins the UK Short Term Accommodation Association (STAA), which originally set up TrustedStays, to bring a selection of individual properties from across the UK that is now available for rent for corporate and Government accommodation bookers, on a single booking platform.

The combination of the two industry bodies’ memberships will increase the current size of the TrustedStays’ inventory and open more options for corporates and Government to book accommodation with Quality in Tourism accreditation.

TrustedStays was launched in 2021 following the Homes for NHS which united the industry in providing key workers with clean and safe homes to stay in during the pandemic.

Since then, TrustedStays has won a Government RFP (Request for Proposal and is piloting, with partner companies, a Global Distribution System (GDS) tie-up providing a new channel for corporate and professional travel bookers.

Shomik Panda, director-general of STAA, said: “We are proud to be a part of this initiative since its inception as Homes for NHS, which successfully united the sector and delivered significant value to front line staff fighting the pandemic.

“We are delighted that the UKAA has joined the STAA to provide a powerful proposition to the corporate and Government market.

“As the platform continues to build momentum and open new doors to this market, we’re excited to be a part of its continued evolution and are thrilled for the plans in place for 2022.”

Dave Butler, chief executive at UKAA, said: “Build to rent operators and investors have been seeking to access the corporate lets market for a long time.

“TrustedStays provides an effective tech-driven platform that opens up this market globally. I am hugely excited by the opportunity that this brings to UKAA members.”