Platform allows owners to update their information automatically across multiple discovery sites
TripAdvisor rolls out restaurant listing management platform Menu Connect globally
TripAdvisor has rolled out Menu Connect, the online listing management platform, to restaurants globally.
Menu Connect allows users to publish, update and manage their menu and business information across a broad network of sites.
It uses SinglePlatform, technology acquired by TripAdvisor in December 2019, and had been available only to restaurants in the US and Canada.
The global reviews site said it is critical for restaurants to ensure the accuracy of information online to attract new diners.
The firm pointed to a recent study showed that 80% of consumers lose trust in local businesses if they see incorrect or inconsistent information posted online.
Menu Connect allows operators to save time by updating menus on multiple websites, including TripAdvisor, Google and Yelp through single platform.
Restaurateurs can use Menu Connect to view, add or change their menu, see a list of websites where their menu has been published, and update the menu information displayed on their restaurant’s own website.
Martin Verdon-Roe, general manager of hospitality solutions at TripAdvisor, said:
“With the abundance of day-to-day responsibilities restaurant owners face, marketing and updating business information online is the last thing on owners’ minds, yet it is often the deciding factor for diners looking for somewhere to eat.
“Menu Connect is a simple solution to make restaurateurs’ life easier, so that they can spend less time behind the computer and more time serving their guests a fantastic dining experience.”
Menu Connect provides data on the volume of menu views across all websites where their menu is featured, including a breakdown of new and returning customers in the past 30 days.
There are currently over 27,000 restaurants using the solution.