Profitroom reveals RoomPriceGenie integration

Two-way integration will help hotels adapt pricing structures

Hospitality booking platform Profitroom has launched the integration of a new tech tool, RoomPriceGenie, into its software.

The automated revenue management system will look at real world sporting and cultural events up to 18 months in advance, to ensure hotel rooms are priced accurately and competitively to hotels in the area. 

New two-way integration aims to equip hotels with data-driven technology that determines optimal pricing for every room.

Gordon Schuringa, partnership manager of RoomPriceGenie, said: “We've partnered with Profitroom to make life easier for hoteliers. This partnership is all about practical solutions and getting things done. 

“We're teaming up to bring you easy-to-use solutions that really make a difference in how you handle pricing strategies. We are looking forward to the journey ahead and the positive impact this collaboration will have on our clients.”

Patryk Luszcz, UK director of Profitroom, said: “As experts in hospitality, we know that room pricing is a vital part of revenue management for hotels.  In a crowded marketplace, it is essential that hotels always offer the best rates to potential guests and this can be done efficiently, and seamlessly, using the latest data-driven technology. 

“Our new integrated platform tool will not only save our clients’ time, but will work hard for them, ensuring guests are seeing the right prices, which will boost direct booking performance and ultimately maximise profits.”