Palladium Hotel Group steps up personalised guest experiences with BookinGuru

Its seen a noticeable difference in revenue too

The collaboration has led to a 32% increase in experience and rental bookings made directly by guests, without front desk intervention.

• BookinGuru’s hotel interface delivers a real-time personalized experience and gives hoteliers full control over offers, bookings, payments, and commissions from a single platform.

Curated local experiences and car/VTC rental services platform BookinGuru and Palladium Hotel Group have launched a pilot program at the hotel group’s Ibiza properties with the aim of "elevating the level of stay personalisation".

Guests can access and book in real time, experiences and rental services carefully selected by each hotel. 

The platform, which uses AI, is said to "enhance" the way concierge services incorporate a booking tool that "allows staff to focus on higher-value guest interactions, while guests enjoy the flexibility to manage their own experience bookings through the online channel".

BookinGuru’s technology also enables Palladium Hotel Group’s Ibiza properties to generate additional revenue beyond room sales, through the single integrated platform as it centralises all hotel providers with immediate availability - it has an intelligent analytics module with a dashboard.

For guests, the platform provides easy access to a carefully curated selection of local experiences and services chosen by hotel teams, with personalized recommendations, reviews from other guests, and immediate booking availability.

Palladium Hotel Group now has 32% of bookings made directly by guests, without front desk intervention, since the first pilot roll out in May, 2025.

At TRS Ibiza Hotel, the impact has been particularly notable, with service-related revenue within the hotel increasing by up to threefold during the first year.

Ben Schleifer, co-founder and CEO of BookinGuru, said: “Working with Palladium Hotel Group has been both exciting and meaningful for the growth of the platform. 

With the goal of achieving a more optimised operation, the hotel group decided to implement BookinGuru’s solution to centralize service providers, simplify workflows, and improve the guest experience. 

Each hotel was integrated within two to three weeks, quickly connecting with leading local providers. 

The result is a unique platform that brings together more than 90% of the local offering, with most services available for immediate booking by both guest services teams and guests themselves, turning each hotel into a trusted local partner for exploring the destination. 

The impact has exceeded expectations: Palladium Hotel Group has significantly reduced operational workload, increased guest autonomy, and generated additional revenue.”

José Hernandez, global brand delivery & operational innovation director at Palladium Hotel Group, added: “At Palladium Hotel Group, we see innovation as one of the key levers to enrich the guest experience. 

"Our collaboration with BookinGuru allows us to offer a more personalised, agile service aligned with the expectations of today’s traveler, while optimising our operations and reinforcing the role of our hotels as local benchmarks in each destination.”

Looking ahead to 2026, the firm said the platform will take a "further step forward with the launch of Co-Pilot Concierge", its AI-powered travel planner that will enable each guest to plan their stay in an "even more personalised way".