Mews accelerates AI-powered revenue growth with Atomize integration

Atomize almost doubles its customer base

Mews announced last week record-breaking adoption and innovation milestones driven by Atomize, its AI-powered revenue management solution. 

Since joining the Mews ecosystem, Atomize has doubled its customer base in the last six months, redefining what’s possible for automated revenue management. 

Atomize’s transformation since being acquired by Mews in late 2024 has seen it go from a standalone RMS into a next-generation, generative AI-powered engine that automates pricing for 70% of users via its Autopilot feature. 

This marks a significant industry shift toward trusting intelligent automation to drive total revenue, not just for rooms, but for every revenue-generating space in a property. 

"This will be the first RMS built to monetize every square meter of your property - from rooms to meeting spaces, parking to coworking desks," said Alexander Edström, senior director of global business development at Mews and founder of Atomize.

"And now, as part of Mews, Atomize enables hoteliers to act on a unified source of truth - with complete transparency, automation, and control." 

By syncing revenue decisions with real-time inventory, pricing, and guest behavior data, hotels can now maximise total revenue per available space.

Adoption of Atomize is accelerating in key markets including the Nordics, DACH, France, North America, and the Middle East. 

Recent customer wins include brands such as First Hotels and JustStay. 

“Atomize has been one of our key strategic partners since 2018 and together we have helped hundreds of customers seamlessly manage both revenue and operations,” said Matt Welle, CEO of Mews. 

“Bringing the expertise of the Atomize team and the world-class product into the Mews fold has seen huge success for customers worldwide, as we continue to transform hospitality.”

Now backed by Mews and its global footprint and hyper-local customer support, Atomize is poised to scale further so is one to be watched in the coming months and years.