Hotel group to integrate tech to reduce complexity and improve response times and personalisation
Marriott turns to Amadeus reservation tech to modernise booking processes
by Avery Ketcherside
Marriott International has agreed a deal to integrate the Amadeus Central Reservations System (ACRS) to modernise its booking processes.
Amadeus said ACRS offers flexibility to guests in choosing room amenities allowing Marriott’s customers to personalise their stays.
The European travel technology giant built the ACRS to support the needs of enterprise hotel Companies.
The technology supports property management, loyalty programs, revenue management, data warehousing, and other third-party systems.
Amadeus describe it as a “modern central reservation system” that “reduces IT complexity, while increasing ultra-high availability and ultra-fast response times”.
Francisco Pérez-Lozao Rüter, president of hospitality at Amadeus, said: “We are excited to work with Marriott to deliver our next-generation technology throughout its portfolio.
“Adding Marriott to the global community of hotel brands choosing Amadeus to evolve their technology ecosystems supports our transformational vision and long-term investments to the industry.
“This platform empowers our customers to be able to meet ever-changing traveller expectations while gaining a single, consolidated view of data for more strategic decision-making.”
Drew Pinto, global officer of distribution, revenue strategy, engagement centres and global sales of Marriott International, added:
“We look forward to working with Amadeus and leveraging its CRS technology that will support our strategic vision to create a robust travel retailing platform for our guests and hotels.
“It will make the breadth of Marriott’s travel offerings more readily available to customers, giving them more choices to personalise their experience when they book travel with us.”