Journey launches in Spain

Solution now available for luxury Spanish hotels with two new appointments

 Hospitality's first unified Hospitality Performance Platform, Journey, has launched in Spain for luxury hotels. 

The firm, aimed monteising every element of the guest experience, said this is the next phase of its international growth strategy. 

It already works with 750 luxury hotel and spa properties, including big brands such as Nikki Beach and Corinthia.

This move comes as luxury hotels face rising cost pressure, making rate-led growth harder to sustain and sharpening demand for new ways to grow direct revenue from more than just rooms.  

As part of the market launch, Journey will co-host a hospitality event with Oracle and Bring IT at FITUR in Madrid on 21 January, 2025, introducing Spanish hoteliers to its Hospitality Performance Platform that unifies experience management, digital marketing, booking and payments.

Now in Spain, the firm has appointed José Antonio Núñez as head of international business development.

He brings more than 20 years of hospitality experience across hotel operations, enterprise SaaS, payments, and spa and wellness technology, with senior roles at Mews, Book4Time, Shiji and Oracle partners.

Laura Piamba has also been named as its new business development manager to bring deep experience in hospitality technology sales from across Iberia, Latin America and the Caribbean. 

She has held senior regional roles at Agilysys and Book4Time, building strategic partnerships and opening new markets for global hotel brands.

Simon Bullingham, CEO of Journey, said: “Launching in Spain marks an important step in Journey’s growth. It’s an exciting luxury market, with standout resorts, a strong spa and wellness culture, and guests who expect personalised, experience-led stays, making it a natural fit for Journey. 

"We help hotels sell the whole guest experience, not just the room, by bringing experience management, marketing, bookings, and payments together. 

"That makes it much easier for hotels to increase on-property spend and deliver better experiences for every guest," he said.

Working alongside local partners such as Spalopia, we’re showing hoteliers a more connected way to think about performance, one that goes beyond selling rooms and focuses on maximising the value of every stay.”

Núñez added: “We’re thrilled to be working closely with hotels in Spain, which are incredibly experience-led. Hoteliers are looking for practical ways to grow revenue without relying solely on room rates. 

"Our platform will make it easier for them to sell and manage experiences alongside rooms, making it more efficient to increase direct revenue while delivering the kind of stays guests now expect.”