Journey Hospitality extends hotel ecommerce portfolio with Premier Software acquisition

UK’s leading spa, leisure and wellness management software has been added to Journey’s portfolio

Hotel technology company Journey Hospitality has acquired Premier Software - the UK’s leading spa, leisure and wellness management software business - to boost spa services in hotel ecommerce. 

The addition of Premier Software can maximise direct revenue in the guest journey. Core by Premier Software is already fully integrated with Journey Hospitality’s booking platform onejourney® as a result of a long-term working relationship between the two businesses. 

Midlands-based Premier Software was founded in 1994 and is the market-leading spa, leisure and wellness management software business in the UK with over 500 customers, including The Belfry and The Landmark. 

The business will operate as a separate division alongside Journey’s existing product, agency and consulting brands, and will be headed by Oliver Cahill as managing director.

“Spa visitors increasingly seek out personalised experiences and want more control of when they visit and what treatments they have,” explains Cahill.

“Our previous partnership with onejourney® helped us put that control in the hands of the end consumer, delivering increased bookings and revenue for our spa clients. Now, we’ll be even better equipped to help spas understand and grow their business by delivering world-leading digital experiences that enhance their customer’s journey.”

Simon Bullingham, founder and chief executive of Journey Hospitality, said, “The acquisition of Premier […] will enable us to help hoteliers think more holistically about their business, commercialising spa offerings as they do rooms and restaurants.”