IRIS launches new mobile ordering features

Improved CMS features are rolled out

Global leader in digital ordering for the hospitality industry IRIS has announced a suite of new features which are now available across its mobile ordering platform. 

Each one has been developed to "positively impact operational efficiency and revenue for operators" at the back end.

It will enhance the guest experience on the front end to encourage orders and loyalty.

IRIS has upgraded the functionality and UI within the back end of its app to enable operators to now update menu and guest directory items more efficiently.

Now users can create or amend a section (i.e. breakfast), category (i.e. pastries), and item (i.e. croissant) in one page.

Once it has been created, it is now easier for operators to add modifiers or hide/display the item as and when required. The same approach applies for guest directory items.

Many operators report guests find images more compelling and are more likely to respond by placing an order, compared to text listings. 

Adopting a more image-led approach to menu displays, whether for F&B or directory items, is key to delivering increasing orders and spend as well as boosting profit margins, the firm said.

It will be supported by a reporting function to deliver greater visibility on what items are selling when and by which outlet, so operators can take a more informed approach to managing future menus and F&B and guest directory strategies.

In addition, two new re-order and upsell features have also been launched to deliver a more frictionless and personalised dining experience for guests.

Via the new Order Again button, guests can add all the items from a previous order back into their cart for a quick re-order.

The Related Items Categories feature has been built to reduce pressure on staff. Operators can now include additional suggestions for nominated menu items. 

These features can also include discount codes along with allergen aspects.

Martin Daniel Voštiar, B&F Coordinator of W Barcelona, said: “It is the functionality of the new UI that holds the strongest appeal. In particular the Guest Directory and Food & Beverage buttons. They make the process much more intuitive and easy to understand how the individual parts interact with each other, which has made implementing it across our operations and our team simple and straightforward.”

David Molofsky, Product Manager of IRIS, added: “Mobile tech has become an essential tool in hospitality, fueled by surging guest demand for mobile-first experiences. 

"Operators must now deliver a dynamic, engaging experience that offers choice, convenience, and exceptional service – all while ensuring their mobile ordering solutions are agile, optimise operations, and unlock upsell and revenue potential.

“Many clients report that whilst room rates and occupancy rates are approaching peak levels, there is now pressure on other departments to increase revenue and average guest spend to drive profitability across the board. F&B is an incredibly important revenue stream for operators, so ensuring it is working at its full potential is critical. 

"The new range of features have been designed to enable operators to realise their revenue ambitions beyond room rates - and are already delivering impressive results!”