Hotel tech firm Blastness enters UK market

Hotels in the Blastness portfolio have seen a 95% increase in direct bookings

Italian hotel and hospitality tech provider Blastness has entered the UK market.

The leading CRS provider in Italy has launched in the English market to provide solutions that will enable its clients growth over here as part of its expansion plan.

Blastness currently supports more than 1000 clients, where it tailors its services to each property's needs.

Customers include independent hotels, resorts, business hotels, guest houses, groups and hotel chains.

Blastness works on targets agreed upon with a client so it works off the ROI that has been created for them.    

In 2023, the value of bookings managed on the company’s systems increased by 63% compared to the pre-covid period. 

Hotels in the Blastness portfolio also saw a 95% increase in direct bookings, compared to a +30% increase in its OTAs channels. 

“Our goal at Blastness has always been to help our clients grow their businesses by generating profitable bookings through an optimal 360-degree channel mix,” said Andrea Delfini, CEO of Blastness. 

“With the hospitality sector set to continue growing in 2024, we want to continue offering the kind of exceptional customer support that we are known for and help our current and new clients increase results.”

Danilo Guerinni, GM of Borgo San Felice and President of Relais & Chateaux Italy, said: “We have been working with Blastness since 2005. 

"The results have been excellent with continual investments allowing us to shorten the time taken to achieve our goals. 

The support that Blastness provides is absolutely vital for us.”

UK properties can select from a range of services including Booking Engine and Channel Manager, Business Intelligence platforms, Revenue Management and the Bid Management System - a tool for managing online advertising campaigns that integrate AI-powered algorithms and machine learning. 

Hotels can choose to opt for its consulting services for revenue management.

The firm has previously been selected in 2017 for Google's Strategic Partner programme, as one of the companies with the highest development potential in EMEA. Its search and metasearch engine advertising campaigns were the reason for its selection.

Blastness is also a certified Google Premier Partner, Microsoft Advertising Partner and a Tripadvisor Hospitality Marketing Partner.