Guestline unlocks new revenue streams with Distribution Hub launch

PMS will empower hotels with optimised distribution strategies through channel manager with 400+ connections

Hospitality technology provider Guestline, and part of The Access Group, has unveiled its fully integrated Distribution Hub which is designed to unlock new revenue streams for hoteliers.

Available with over 400 channel connections, Guestline’s Distribution Hub enables hoteliers to optimise the distribution mix of travel booking websites, third party sales partners, and direct business. 

With automation, hotels can now take advantage of both traditional channels and alternative partners including Metasearch, Airbnb and rental platforms.

Fully integrated into Guestline’s product suite including its PMS, hotels can "maximise operational efficiencies and reduce errors with real-time updates ensuring accurate availability across all channels at all times to avoid overbooking and lost revenue". 

The singular platform will see hotels be able to manage all online sales channels with the ability to switch them on and off when required. The connectivity will deliver incoming reservations directory and securely into the PMS with PCI compliant payment handling and tokenisation, eliminating data silos. 

The Guestline Distribution Hub is suitable for properties with 30 or more rooms.

Katharina Lunenburg, senior product manager of Guestline, said: “Hotel staff need more time for value-based tasks. Our Distribution Hub reduces manual updates allowing hotel teams to focus on strategic distribution to improve the cost of sale, while potentially attracting higher-value guests with lower acquisition costs. 

"Guests are increasingly researching and booking hotels across various channels including metasearch sites like Trivago and Google, therefore hotels need to take an omnichannel approach to distribution. 

"By diversifying their channel matrix, hotels can create competitive offerings in their third-party commission structures."