Glamping demand has ‘broken through the canvas ceiling’

Growth in luxury reported in State of Outdoor Hospitality Report 

Glamping has “broken through the canvas ceiling,” according to US hospitality platform RMS.

RMS’ 2025 State of Outdoor Hospitality Report says luxury yurts, domes, and treehouses now account for 29% of first-choice accommodations, a five-point rise over 2024 and, for the first time, equal to tents.

Responses came from more than 550 US campers, from tent traditionalists to van-lifers and RVers.

While enthusiasm for camping among the respondents remains strong, concerns about US government staffing cuts rose, with 43% of respondents worried these reductions could erode the national park experience.

Economic pressures are also front of mind, with 45% saying financial uncertainty may limit their trips in the year ahead.

Glamping attracts nearly a third of Gen Z campers, while Millennials lean into tents, and Gen X and Boomers gravitate toward RVs, the report found.

Most respondents are occasional campers, taking one or two trips a year, yet 58% say they would camp more often if time and money allowed. The report also said that technology is reshaping how outdoor stays are booked.

Some 64% of travellers now book directly on a campground’s website, and fewer than one in ten use a desktop. Nearly two thirds (61%) of respondents said that receiving a confirmation email or text as ‘extremely’ or ‘very’ important.

Adam Seskis, chief executive of RMS, said: “The fact that glamping has now matched traditional camping as a top accommodation choice is a clear sign that comfort and convenience are no longer just nice-to-haves, they’re now expected.

“This report shows that for campsite operators three things matter most. First, ensure your booking experience is effortless on a phone as most guests won’t switch to a computer.

“Second, treat automated messages such as confirmations and pre-arrival notes as opportunities to add value, whether that’s a welcome hamper for glampers or an extended-stay offer for RV guests.

“Third, keep pricing transparent and deposits flexible so guests feel confident booking even when budgets are tight.”

He encouraged outdoor hospitality firms to keep mobile booking simple, add extras, and be clear on pricing.