Clermont Hotel Group now IDeaS RMS customer

Revenue and efficiency were the main drivers for the deal

Clermont Hotel Group Partners with IDeaS to Drive Revenue Performance, Operational Efficiency Across Portfolio

Clermont Hotel Group, one of the UK’s largest independent hotel groups, has partnered with IDeaS, a hospitality revenue management software and services firm, to implement its revenue management system through its portfolio.

The SAS company's RMS G3 package will also include Optix, an advanced data analysis and revenue intelligence tool.

In a bid to enhance its revenue strategy, boost operational efficiency, and drive long-term growth, Clermont has expanded its partnership with IDeaS, building on its previous adoption of IDeaS SmartSpace.

Paired together, these features drive efficient and effective revenue optimisation efforts designed to maximise RevPAR and overall profitability. 

Clermont Hotel Group is said to be "taking full advantage" of the real-time reporting capabilities of IDeaS Optix to visualise actionable insights across multiple properties, identify key performance trends, and inform strategic changes that improve profitability. 

This integrated suite of technology helps maximise revenue across its iconic London hotels, including The Tower Hotel, The Cumberland, and the Royal Horseguards Hotel. 

The group had previously tested other providers but said it found IDeaS offered more advanced optimisation capabilities, deeper analytical insights, the ability to scale and provide superior after-sales support. 

Its commitment to post-implementation support was a major differentiator for Clermont, as the hotel group sought an RMS transition that would be smooth, well-supported, and backed by a dedicated team.

Stuart Yeates, chief commercial officer at Clermont Hotel Group, said: "We had a clear vision of what we needed—accurate pricing, time and cost savings, and the confidence of ongoing support from a trusted partner. 

"The IDeaS team has already demonstrated their commitment to our long-term success, proving they truly understand our business. 

He added: "The advanced capabilities IDeaS brings to Clermont are a game-changer, transforming the way we analyse, report, and act on revenue trends with greater precision and efficiency."

Michael McCartan, area vice president EMEA at IDeaS, said: "Clermont Hotel Group is a highly respected leader in UK hospitality, and we are delighted to be their revenue management partner of choice. 

"From the outset, it was clear they needed a fully integrated suite of revenue management tools to enhance decision-making across their portfolio," he said.

"Optix and G3 RMS provide the perfect combination of automation, analytics and real-time insights, empowering their team to make data-driven decisions with ease.”