Bedsonline completes upgrade of its travel agent market intelligence platform

Bedsonline completes upgrade of its travel agent market intelligence platform

The Compass was launched last August and has been used over 80,000 times

Hotelbeds’ B2B supplier Bedsonline has completed work on an upgrade to its market intelligence platform The Compass.

The platform takes Bedsonline’s live data to provide clients with latest trends and insights to help them promote the most relevant destinations at the right time to their customers.

The latest upgrade, now available in all Bedsonline markets, provides a refreshed design and new functionality including:

  • Automatic translation with information related to each destination now displayed in the client’s default language;
  • More data including information on hotels and destinations not currently booked;
  • The inclusion of destination and hotels proof points meaning that from now on, travel agents will be able to see data related to the destination and hotels based on what they buy and how much they buy so that the information is fully tailored to each and every Bedsonline client.

The platform offers search engine which retailer can use to identify booking patterns in their markets and use filters to set preferences when they select a destination.

Agents can create their own personalised and branded marketing materials directly from the tool to share with customers.

Paul Anthony, digital commercialisation director at Hotelbeds, said: “Now that the industry is slowly recovering, it is more essential than ever to provide our clients with the best tools available to help them harness all the pent up demand that is out there.

“This is why we are delighted to unveil this new version of The Compass, with its added functionality and improved usability, to help our clients stay on top of the latest trends in every market.

“Since we launched The Compass last year, we have been constantly improving and enhancing its capabilities to make it the must-have tool for any travel advisor.”

Since its launch in August last year, The Compass has managed over 80,000 visits for Bedsonline clients.