The Trip Boutique outlines expansion plans for 2024

The Trip Boutique outlines expansion plans for 2024

VisitOslo and HolidayCheck Premium already use its solution

AI-enabled hyper-personalisation provider Trip Boutique has announced it is looking to expand into new market segments in 2024.

The firm that launched its solution for travel agencies in 2023 will look to enter into markets such as luxury travel and new geographical markets beyond Europe.

The brand currently works with several DMOs, including VisitOslo and Budapest Brand, OTAs such as HolidayCheck Premium (Germany), and travel agencies like Twerenbold Reisen (Switzerland), who use its tools to provide travellers with hyper-personalised offers before, during, and post-trip, as well as to strengthen customer relationships.

“After signing up some amazing partners, we are ready to boost sales of our unique solution and enter new market segments across Europe and the USA,” said Fernanda Barrence Mutz, founder and CEO of The Trip Boutique.

“We’re seeing strong demand for AI-based services, and hyper-personalisation is the next big wave in travel.

“We're providing our clients with the right tools to surf that wave and reach new heights.”

The company is currently raising a financing round, which will be used to enhance its technology, add supplier partnerships, develop new features, and roll out its B2B solution to new market segments.

It’s currently backed by high-profile investors, such as Samih Sawiris and Susanna Lemann, and other seasoned executives from the travel industry.

The Trip Boutique also appointed Charlotte Lamp Davies of management consultancy A Bright Approach to its board of advisers last year.

Lamp Davies will assist the management team with brand positioning, go-to-market, and sales strategy.

“The Trip Boutique is leading the way in developing AI-based technology to enhance the customer experience through personalisation,” she said.

This will be the key to success for travel brands, and I am very excited to see the travel sector’s genuine interest in working with this smart and dedicated team.”