Radisson connects its EMMA CRS to Amadeus via API

Direct API connectivity modernises hotel distribution, speeds up updates, and enriches the purchasing experience for travel sellers

Direct API connectivity between EMMA, Radisson’s central reservation system, and the Amadeus Travel Platform modernises hotel distribution, speeds up updates, and enriches the purchasing experience for travel sellers.

Radisson Hotel Group is implementing, together with Amadeus, a direct API connection between its EMMA central reservation system and the Amadeus Travel Platform. By moving beyond the constraints of legacy GDS protocols, this integration is intended to streamline access to the Group’s inventory for travel sellers. Rates, availability, and hotel content are synchronised more precisely, with the ambition of delivering a more reliable and richer booking experience across Radisson’s global portfolio.

The Radisson Direct Connect solution builds on the hotel group’s existing API; the connection to the Amadeus platform updates in real time from Radisson’s API, improving the freshness of information used by travel sellers. Amadeus presents this link as a flexible, reusable connector that can be deployed beyond a single hotel group.

Mirja Sickel, EVP Hospitality Distribution at Amadeus, said: “The API connectivity with Radisson is a milestone in our mission to transform how the industry approaches distribution. We have enhanced our connectivity by leveraging AI to map the data-fields between the two systems, which ensures consistency and reduces manual tracking. We know that having the capability to share changes in rates and availability instantly to travel sellers around the world is essential for hoteliers in today’s market. That’s why we’ve built a flexible, reusable connection through the Amadeus Travel Platform that can be adopted by other hotel chains to help hotels stand out from the crowd.”

This rollout illustrates the industry trend towards richer content and standardisation via open APIs, moving beyond the limits of legacy protocols. Travel sellers now expect finer room‑level comparisons (amenities, categories, rate policies) to build ever more personalised stays. Semantic normalisation and automated mapping, supported by AI, are intended to reduce information gaps between systems, limit operational friction, and safeguard data accuracy across different points of sale.