Profitroom teams up with IDeaS to optimise revenue streams

Partnership to benefit hotel and pub groups in UK

Leading hotel booking platform Profitroom has brought revenue management software provider, IDeaS into the fold this month. 

The partnership will mean that hotel and pub groups of all sizes and operating models under can access the same advanced forecasting, pricing and inventory tools trusted by major brands.

Hoteliers with Profitroom will also be able to tap into IDeaS’ AI-powered demand forecasting and revenue optimisation engine to automate rate and inventory management decision recommendations.

Built to meet the needs of hospitality commercial teams, IDeaS’ software simplifies the complexities of dynamic revenue optimisation. 

Paired with Profitroom, the integration gives hoteliers the foundation for driving effective dynamic revenue strategies to boost profitability and improve operational efficiency through automation. 

 “We know there’s a perception that sophisticated revenue management tech is only for the big players – and that’s demonstrably false,” said Michael McCartan, area vice president, EMEA, at IDeaS. 

“This integration is part of our ongoing commitment to democratise revenue management and bring best-in-class tech to hotels of all sizes, helping independent hoteliers to level the playing field in a highly competitive hospitality market. 

“Our partnership with Profitroom means we can reach even more hoteliers with purpose-built tools, tailored to their business and guest profile.”

Patryk Luszcz, Profitroom UK regional director, added: “This integration with IDeaS is a big step forward for hotels, resorts and pub groups. 

“As a platform created by ex-hoteliers, we understand the complexities of revenue management and the strain it can put on already time-poor staff. 

“Together with IDeaS, we’re making it easier for hotels to succeed commercially while freeing up their time to focus on what they do best, delivering great guest experiences."