PriceLabs showcases AI tools at VRMA Las Vegas

Designed to ‘unlock hidden revenue opportunities’

Revenue management software solution for short-term rentals (STR), PriceLabs, this week unveiled two new products at this year’s VRMA Las Vegas conference.

The move marked a strategic shift from dynamic pricing to a holistic approach to revenue management.

PriceLabs’ latest tools are designed to help property managers increase visibility, convert guests, and unlock hidden revenue opportunities across their portfolios.

The new Listing OptimiSer uses AI to turn underperforming listings into high-visibility, high-converting assets. It analyses headlines, descriptions, and photos against top competitors, then delivers data-backed recommendations. It might flag listings with too few photos, vague titles, or missing amenities that affect OTA ranking, giving managers a clear checklist for improvement. 

With thousands of listings competing for attention, the tool helps operators boost visibility and conversion through scalable, data-driven insights.

Even well-priced properties can underperform with thousands of listings competing for attention on booking platforms. Listing Optimizer helps operators boost their visibility by combining data-driven insights with scalable recommendations for professional hosts and multi-property managers alike.

PriceLabs is also launching the industry’s first Dynamic Minimum Stays, transforming static stay rules into a real-time revenue lever. Rigid minimum stay policies fail to adapt to shifting demand, leaving orphan nights and missed revenue opportunities.

PriceLabs solves this by recommending and implementing monthly minimum-stay settings for each listing, continuously adjusting rules based on live demand signals and future occupancy trends, while respecting operator-set boundaries. This might include:

• Shortening restrictions to fill orphan nights between bookings.
• Lowering minimums for last-minute bookings to boost occupancy.
• Extending stays for far-out periods to protect yield.

This ensures that managers can balance shorter stays that fill gaps and longer stays that maximise yield — automatically, property by property.

Richie Khandelwal, President and Co-Founder of PriceLabs said: “Dynamic pricing was the first step, but the future of revenue management is much broader. The perfect rate is no longer enough.

“What we’re seeing now is a shift toward a more holistic approach, where every lever works together in real time to drive results. That’s where the industry is heading, and that’s where property managers will find the biggest gains in the years ahead."