Stuart Greif joins InterLnkd as board advisor

Stuart Greif joins InterLnkd as board advisor

He will continue to serve as executive vice-president of Forbes Travel Guide

Intelligent shopping mall partner for travel brands InterLnkd has named industry expert Stuart Greif as a new advisor to its board

The appointment to its board of advisors comes just months after the start-up raised £1 million in a seed funding round led by Vanneck Ltd., to accelerate its growth and international expansion.

In his role as a board advisor, Greif will leverage his industry knowledge to provide strategic guidance to the InterLnkd leadership team and identify new growth opportunities.

Greif currently serves as executive vice-president of Forbes Travel Guide and has more than 30 years' experience in travel, customer experience and technology. 

He has also served as senior executive for travel & hospitality at Microsoft, and led J.D. Power’s Global Hospitality & Travel group.

His other roles include that in the success of tech start-up – and now unicorn – Amperity, which was backed by early investors in Amazon, Facebook,and LinkedIn. 

Stuart Greif, board advisor to InterLnkd, said: “I love that InterLnkd is providing highly contextually relevant product offers post-booking from over 20,000 brands, bringing retail shopping into the travel post-booking process for suppliers and sellers of travel. The team has identified a multi-billion-dollar opportunity, of which the travel industry has barely scratched the surface.

“No matter the type of vacation, Ski, Beach, City, Adventure or Golf, the industry is leaving significant revenue on the table, and InterLnkd has built a solution to capture that revenue and return it to the travel industry for free. I am excited by what the team has built so far for leading travel brands and look forward to supporting their global ambitions.”

Barry Klipp, chief executive officer of InterLnkd, added: “Stuart is one of the most recognised thought leaders in our field and a dedicated supporter of innovative travel start-ups. With his vast experience spanning top-tier consultancies, prominent tech companies, VCs, and private equity, he will be an invaluable asset to the InterLnkd team.”

In 2023, the firm won both the WTM and World Aviation Festival start-up competitions and solidified strategic partnerships with leading travel brands including Thomas Cook, HolidayPirates and LeShuttle (Eurotunnel).